2026
Concept project · AI-driven brand film · Solo production
The logic came first, not the visuals. Referencing the narrative structure of niche fragrance houses like Frédéric Malle, I treated the land as the brief. Red earth became the color palette. Vetiver root, pink pepper, oakmoss, benzoin, and cedarwood became the note pyramid. The thorny devil — a lizard that survives the desert by becoming part of it — became both the product name (THRON DEVEIL) and the brand's visual guardian. The brand name itself, AURON, compresses the core idea: AURA + ON. A presence that isn't created, but switched on.
Every asset was produced through an AI pipeline I directed end to end. Product stills were generated and art-directed in Nano Banana Pro, where the real work was iterative prompt engineering: locking label typography across edits, correcting liquid physics in tilted bottles, fixing contact shadows so composited elements read as one photograph, and rewriting prompts to pass content filters without losing intent. Motion was generated in Seedance 2.0 — locked-camera product shots, physics-accurate liquid behavior during rotation, and controlled creature animation — then cut into a 20-second launch film structured in five beats: the land, its materials, its guardian, the scent worn on skin, and the mark it leaves behind.
The outcome is a complete brand campaign produced by one person: strategy, naming, copywriting, product design, image generation, video direction, and edit. AURON is a concept project, but the process behind it — extracting a system from a single source and executing it consistently across every touchpoint — is the same process I bring to commercial brand work.
Tools & Skills: Higgsfield AI (Nano Banana Pro, Seedance 2.0), AI Prompt Engineering, Brand Identity Design, AI Product Visualization, Video Editing
then generating motion while maintaining product consistency.